(By Staff Writers at BlackPressUSA) – In a groundbreaking business move that will likely shape the landscape of local radio for several years to come, famed actor and New Orleans native, Wendell Pierce, along with business consultant and former mayoral candidate Troy Henry; Cleveland Spears owner of Spears Group Communications Firm, and Think504 owner Jeff Thomas have purchased WBOK Talk Radio. The investment group placed a bid to owners, Los Angeles-based Bakewell Media earlier this year and have now confirmed that the deal has been sealed.
In an exclusive interview with Data News Weekly publisher Terry Jones, Henry said, “I am looking forward. This will be a good project, working through FCC stuff. It’s exciting. (We) don’t have a specific timeline because we can’t close and transfer ownership without FCC approval, so right now we are continuing our due diligence. We have reached an agreement and are just waiting for final FCC approval.”
Henry further noted, “we will stay with news, talk and add a sports component, which is so important to the New Orleans community. We will reflect on what the station has already done and we hope to take WBOK to the next level. The Bakewells did a great job with the station, but because of them being so far away they decided to sell and we were fortunate enough to make the purchase. This is a business profit-making opportunity. Our first focus will be to hire a new general manager or retain the current general manager, and hire a program director; then have them craft the vision we have for the station and give them the latitude to be creative. Until ownership changes, the format is the same and will stay on the air. We may change the studio location; that is a possibility.”
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