Essence Fest Swag Bag Craze

Join me and my New Orleans All Female Krewe as we eagerly gather, ready to embrace the exhilarating atmosphere of Essence Festival. With anticipation in the air, we stand united, eagerly awaiting the opening of the doors, poised to embark on a thrilling adventure to secure the most coveted Swag Bags. In the heart of the city that beats with culture and soul, our Krewe brings together women of all ages, connected by our shared love for the essence of New Orleans and the treasures that await us at the festival.

Among the array of treasures, one bag reigns supreme: My Black is Beautiful. Its allure is undeniable, drawing crowds like a magnet. We know that the real race begins not for front-row seats at the empowerment stage but to lay claim to the My Black is Beautiful Swag Bag. Standing in line becomes an art, as we navigate through the convention center, strategizing our moves to ensure we don’t miss out on the wonders that lie within. Let me take you on a journey through the enchanting world of Swag Bags, where culture, empowerment, and the spirit of New Orleans converge.

  1. Explore the Enchanting Vendors:
    While we eagerly await our turn to collect the My Black is Beautiful Swag Bag, we make the most of our time by immersing ourselves in the delights offered by various vendors strategically placed throughout the convention center. Here are a few not-to-miss vendors that add an extra dose of excitement to our Swag Bag adventure:
  • Shea Butter: Experience the nourishing power of shea butter, a staple of natural skincare that leaves our skin feeling luxuriously soft and supple.
  • Carol’s Daughter: Indulge in the scents and beauty of Carol’s Daughter’s exquisite hair and skincare products, crafted with love and expertise.
  • Coca-Cola: Quench our thirst and invigorate our senses with a refreshing Coca-Cola beverage, a perfect companion to our festival journey.
  • Cream of Nature: Discover the secrets of luscious hair through Cream of Nature’s innovative products, tailored to enhance our natural beauty.
  • Motions: Elevate our haircare routine with Motions’ expertly crafted products for all hair types, ensuring our locks radiate confidence and style.
  • Walmart: Explore the diverse offerings from Walmart, a one-stop shop catering to our everyday needs and desires.
  • Cantu: Embrace and celebrate our natural beauty with Cantu’s exceptional haircare solutions, empowering us to feel confident in our own skin.
  • McDonald’s: Take a moment to refuel and savor the flavors of McDonald’s, nourishing both our bodies and spirits for the exhilarating journey ahead.
  • Tide: Delight in the freshness of Tide’s laundry products, ensuring our garments remain pristine even during the most vibrant Essence Festival moments.
  • Disney: Embark on a magical journey with Disney’s enchanting merchandise, adding a touch of whimsy to your festival experience.

As you journey towards the convention center, don’t overlook the brand representatives on the sidewalk. Embrace their generosity as they offer free products, showcasing the warm hospitality of New Orleanians. Engage with them, for they might surprise you with exclusive T-shirts, cups, or even tickets. Remember, you’re in New Orleans, where genuine connections are cherished, even in the realm of giveaways.

Awe-Inspiring Swag Bag Contents:
Unveiling the treasures within the Swag Bags is a journey of delight and surprise. The My Black is Beautiful Swag Bag, along with others, overflows with a diverse array of opulent treasures. From premium hair care essentials that cater to our unique beauty needs to trendy t-shirts, scarves, and towels that effortlessly elevate our style, each item embodies the essence of luxury. We might even discover refreshing Coca-Cola drinks, elegant church fans, cutting-edge cell phone gadgets, or even laundry detergent—all meticulously chosen to enhance our Essence Festival experience. With each item, we carry home a piece of the festival, a cherished keepsake that connects us to the vibrant energy of New Orleans.

Essence Magazine Subscription:
While most Swag Bags are complimentary, there’s a unique opportunity to explore an Essence Magazine subscription booth. This particular Swag Bag comes at a cost, but the rewards are well worth it. By signing up for the magazine, we unlock a world of exclusive goodies that beautifully complement our Swag Bag collection. This offering deepens our immersion in the Essence Festival experience, enriching our connection to the culture, empowerment, and celebration that define the festival.

Embrace the Freedom to Explore:
Once we proudly secure our My Black is Beautiful Swag Bag and a few others, the convention center becomes our playground. With the primary bags in our possession, we navigate the bustling venue with grace and excitement, ready to immerse ourselves in the captivating panels, thought-provoking sessions, and tantalizing food court. It’s wise to prioritize these primary Swag Bags to ensure a worry-free experience. Yet, we’re free to return throughout the day to collect the remaining bags, allowing us to fully savor the festival’s offerings. While spontaneity can be alluring, creating a schedule enables us to make the most of our time, ensuring we catch our favorite celebrities, witness inspiring moments, and embrace the magic of Essence Festival. To stay up-to-date on event changes and surprises, the Essence Festival App becomes our faithful companion, guiding us through the ever-evolving festivities. For an added bonus, we download the Black Nola App, uncovering hidden gems and insider insights that deepen our connection to the heart and soul of New Orleans.


The Essence Festival Swag Bags transcend mere material possessions. They symbolize our immersion in a world of culture, empowerment, and celebration. Each Swag Bag we carry represents a piece of the festival’s spirit—a cherished memory that forever links us to the vibrant energy of New Orleans. As we indulge in the treasures they hold, let the enchantment of the Swag Bags be your gateway to an unforgettable journey. Immerse yourself in the luxurious surprises, embrace the freedom to explore, and cherish the memories created amidst the captivating essence of Essence Festival.

And now, it’s time to hear from you! We would love to know: What’s in your Essence Festival Swag Bag and which bag was your absolute favorite? Share with us in the comments below the amazing goodies you’ve discovered and the standout bag that stole your heart. Was it the My Black is Beautiful Swag Bag with its luxurious hair products? Or did another bag surprise you with its unique offerings? We want to hear about your favorite items, the ones that made you squeal with delight and added an extra touch of magic to your Essence Festival experience.

The Swag Bags at Essence Festival hold endless possibilities, and everyone has their own personal favorites. So, let’s engage in a lively discussion and swap stories about the bags that left us starstruck and wanting more. Join the conversation and share your thoughts on the most memorable Swag Bag that you received. Your input could inspire others to explore new treasures and create unforgettable memories of their own.

What’s in your Essence Festival Swag Bag and which bag was your favorite? Comment below and let’s ignite the Swag Bag craze discussion!NOLA Chic

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